7 February 2017

How to develop your players in World Hockey Manager

By Tomas Nordström

A key factor for success as a manager is to train and develop players. Let’s take a closer look at how to do it in World Hockey Manager.

Player Attributes
Each player has a rating between 1-99 separated into twelve different attributes. These attributes are divided into three offensive, three defensive, three physical and three mental. These numbers form a total overall value of the player, in the form of stars. A player can fill a maximum of five stars, meaning that it is a world class player and is therefore very rare. To reach five stars, the player will need a perfect mix of all elements.

The Trainer
Just like the players, the staff members will be graded from 1-5 stars, and the attributes of your trainers will be reflected on the players' ability to evolve. The best trainers will, however, be difficult to obtain and will also require a proper salary. Besides the usual trainers, you can also hire a physio to strengthen your team’s physical values.

Training Facilities
Your club's training facilities can be upgraded up to twelve levels. For each level, your players will be given better opportunities for development. As a manager you decide if you want to spend your construction time of renovating the stadium or on your surrounding facilities. There are six different facilities, and if you want to prioritize your players development you should focus on upgrading your training facilities.

Ability to Develop
Young players will have a better chance to assimilate practices and develop faster. By upgrading your youth academy you can produce more and better talents to sign into your roster. The more ice-time given in your team, the quicker your talents will grow. Although, looking at short-term results you may have a better chance of winning by playing senior (and fully developed) players.

Exercise Intensity
Depending on how much ice-time you give your players (you can set the scheduled ice time for each formation), they will be tired after games. The timeframe to your next game can vary and the players will recover hour after hour. Therefore, it is important to adjust the intensity of training so that players can be recovered for the next match. Hard training provides faster development, but can also compromise your players energy ahead of the next game.

Training Drills
Every week there will be a number of standard exercises available that you can use to train your team, each affecting different attributes. You can use one of them every day, and as soon as you activate them you will see the effect and which of your players that improved. One or more players are likely to make some progress every day. In addition to these standard exercises, there are ways to get more, which can further increase the pace of development.

As soon as the game has been launched globally, we will begin to report on the best talents and the highest valued players in the world. Maybe some of those players will be one you have developed yourself?

Posted in World Hockey Manager

26 January 2017

World Hockey Manager, data from the soft launch

By Tomas Nordström


World Hockey Manager has since December been in soft launch on Google Play in the Czech Republic.

In this first phase, we tested the onboarding, which is how users tend to implement the game's introduction where they enroll, create their team, get to know their squad and play friendlies. The introduction takes approximately 15 minutes to complete. So far, we have about 1,000 registered users, of which 55% have gone through the entire process. It is a good number for a first iteration, but it needs to be at least 70% before we can start buying large quantities of players.

Even more gratifying is that the first users have been recruited at a cost of 0.39 USD each. The cost of recruiting players will vary depending on the audience, time and country.

Gold Town Games are working in a data-driven development process where we frequently update and adjust the game's features to gradually bring in more players, and measure their behavior. This work is done in close co-operation with AppAgent and Swrve, to optimize traffic into the game. When we are satisfied with the numbers from the onboarding, we will start measuring retention, which is how users stay over time. The last step of the soft launch is monetization, where we test the willingness of our users to make in-app purchases.

5 January 2017

Goodbye 2016, Welcome 2017!

We can now look back at an exciting 2016. After a flying start to the year with a successful flotation, a move to a bigger place and a couple of key recruitments, we have been working hard towards the soft launch - and yes, we are finally there. We have successfully launched a first version of World Hockey Manager to a limited market, meaning that the development of the game can move into a new phase. We all look forward to an even more exciting 2017!

As we mentioned in a previous blog post, we have chosen the Czech Republic and Android-devices only for our soft launch, meaning that the game is so far only available in the Czech Play Store. Initially, many of the game's features will be locked to be opened up later on. In this first stage, our main interest is to see if our onboarding flow works and therefore we are only recruiting a small number of users. Once the onboarding is well trimmed and more features is added we will gradually increase our marketing activity to reach more users.

Since we are testing the onboarding with only a couple of hundred users we don’t have any relevant data to share, as it is too early to draw conclusions from the data that we have collected. Our next step is to adress early bugs and add more gaming features, once that is done within the next pair of weeks we will recruit more users to get more numbers to base our calculations on.

Posted in World Hockey Manager

23 December 2016

WHM Play Store video


Merry Christmas to all of you. There have been some intense weeks here at the office, but now we will take a few days off for Christmas before we get going again.

Before the soft launch we created a first draft of the game’s play store video (which can be seen in the app description inside the Google Play Store). It shows some glimpses of the game play. We will continue to improve the video as part of optimizing our App Store description, where AppAgent also will help us out.

Here's the video. Take care and have a great holiday!